2022
Klim
AgriTech & Sustainability
Soil+ Carbon Program
Soil+ Carbon Program
Soil+ Carbon Program
2022
Klim
AgriTech & Sustainability
Context
Challange
Role
Klim has an ambition to permanently improve food production systems. There is a huge potential in soil carbon sequestration to minimise CO2 emissions coming from the agriculture. In the first year after Method Program launch, Klim brought together a community of pioneers in regenerative agriculture, offering them compensation for their climate efforts. It was a successful start for the company, but they quickly realised that it was necessary to seal the system and create more holistic overview of farm practice for future verifications.
Context
Challange
Role
Klim has an ambition to permanently improve food production systems. There is a huge potential in soil carbon sequestration to minimise CO2 emissions coming from the agriculture. In the first year after Method Program launch, Klim brought together a community of pioneers in regenerative agriculture, offering them compensation for their climate efforts. It was a successful start for the company, but they quickly realised that it was necessary to seal the system and create more holistic overview of farm practice for future verifications.
Context
Challange
Role
Klim has an ambition to permanently improve food production systems. There is a huge potential in soil carbon sequestration to minimise CO2 emissions coming from the agriculture. In the first year after Method Program launch, Klim brought together a community of pioneers in regenerative agriculture, offering them compensation for their climate efforts. It was a successful start for the company, but they quickly realised that it was necessary to seal the system and create more holistic overview of farm practice for future verifications.
Solution
Solution
The Soil+ Program was successfully launched in the begging of year 2023. In first month more then 800 farms activated at least one module of the program to check program benefits. It proved a big interest in the carbon credits generation within the industry. Project was just a first step in executing Kilm's long term strategy but it set a great foundation for the product team and the whole company growth.
The Soil+ Program was successfully launched in the begging of year 2023. In first month more then 800 farms activated at least one module of the program to check program benefits. It proved a big interest in the carbon credits generation within the industry. Project was just a first step in executing Kilm's long term strategy but it set a great foundation for the product team and the whole company growth.
62%
62%
62%
Klim’s farmers migrated to Soil+ Program
Klim’s farmers migrated to Soil+ Program
Klim’s farmers migrated to Soil+ Program
+800 farms
+800 farms
+800 farms
assigned at least one module in the first month
assigned at least one module in the first month
assigned at least one module in the first month
TÜV— compliant
TÜV— compliant
TÜV— compliant
met international certification requirements
met international certification requirements
met international certification requirements
Experiance principles
Flexible
Flexible
Flexible
Farmers can commit on change that fits their business.
Farmers can commit on change that fits their business.
Farmers can commit on change that fits their business.
Quick
Quick
Quick
Farmer should spend as little effort as possible on practice documentation.
Farmer should spend as little effort as possible on practice documentation.
Farmer should spend as little effort as possible on practice documentation.
Trustworthy
Trustworthy
Trustworthy
Farmer understands context and impact of shared data and get support at each step of the program.
Farmer understands context and impact of shared data and get support at each step of the program.
Farmer understands context and impact of shared data and get support at each step of the program.
Process
Understand
We kick off the project with series of working sessions with our farm and soil experts. As a result we decided to split program into 4 modules representing main farming practices. The idea was to let farmers start with any field and module, allowing them to scale transition step by step.
First farmer interviews confirmed that we are on the right truck but we got consistent feedback that “too much paper work” might mean program is not worth the effort. It become clear that optimised data entry experience will be key for user adoption.
Scoping MVP
After adapting customer journey we quickly realised that the scope and complexity of the project is way to big to build by the end of December. But since farming happens in year cycles it was critical to keep launch date.
We decided to build parts of the program strategically along the year starting with data entry experience. Designing details of verification and payout flows had to wait. This helped us to create a focus for the team and let us validate quicker program value on the market.
Envision
Our design exploration was wrapped in
a form of prototype to share the vision inside the company and to collect early feedback from farmers.
Flexibility of the program was well received by farmers but we learned that we really need a tool for adding data in bulk. We dedicated our remaining time before launch to solve this problem.
Bring to life
We decided to build key parts of the program and visit our farms to check how much time it take to complete the forms
with a realistic data. The goal was to observe farmers in their environment to understand how they approach tasks and if they need
to check information in their planning softwares or documentation. We aimed
to observe if there are any unspoken frictions in this process.
The biggest learning was that the data
entry for each module follows different pattern. Some data is plan ahead and doesn’t change so much along the year
but other is dependent on the weather
and it is hard to predict or plan. Those findings helped us design a template
feature and include it in the Program
launch.
Understand
We kick off the project with series of working sessions with our farm and soil experts. As a result we decided to split program into 4 modules representing main farming practices. The idea was to let farmers start with any field and module, allowing them to scale transition step by step.
First farmer interviews confirmed that we are on the right truck but we got consistent feedback that “too much paper work” might mean program is not worth the effort. It become clear that optimised data entry experience will be key for user adoption.
Scoping MVP
After adapting customer journey we quickly realised that the scope and complexity of the project is way to big to build by the end of December. But since farming happens in year cycles it was critical to keep launch date.
We decided to build parts of the program strategically along the year starting with data entry experience. Designing details of verification and payout flows had to wait. This helped us to create a focus for the team and let us validate quicker program value on the market.
Envision
Our design exploration was wrapped in
a form of prototype to share the vision inside the company and to collect early feedback from farmers.
Flexibility of the program was well received by farmers but we learned that we really need a tool for adding data in bulk. We dedicated our remaining time before launch to solve this problem.
Bring to life
We decided to build key parts of the program and visit our farms to check how much time it take to complete the forms
with a realistic data. The goal was to observe farmers in their environment to understand how they approach tasks and if they need
to check information in their planning softwares or documentation. We aimed
to observe if there are any unspoken frictions in this process.
The biggest learning was that the data
entry for each module follows different pattern. Some data is plan ahead and doesn’t change so much along the year
but other is dependent on the weather
and it is hard to predict or plan. Those findings helped us design a template
feature and include it in the Program
launch.
Understand
Scoping MVP
Envision
Bring to life
We kick off the project with series of working sessions with our farm and soil experts. As a result we decided to split program into 4 modules representing main farming practices. The idea was to let farmers start with any field and module, allowing them to scale transition step by step.
First farmer interviews confirmed that we are on the right truck but we got consistent feedback that “too much paper work” might mean program is not worth the effort. It become clear that optimised data entry experience will be key for user adoption.
Understand
Scoping MVP
Envision
Bring to life
We kick off the project with series of working sessions with our farm and soil experts. As a result we decided to split program into 4 modules representing main farming practices. The idea was to let farmers start with any field and module, allowing them to scale transition step by step.
First farmer interviews confirmed that we are on the right truck but we got consistent feedback that “too much paper work” might mean program is not worth the effort. It become clear that optimised data entry experience will be key for user adoption.
Farmers are in control how fast they want to transform their practice. They decide how many fields and modules to activate.
Farmers are in control how fast they want to transform their practice. They decide how many fields and modules to activate.
We created tools to speed documentation effort.
We created tools to speed documentation effort.
We make sure that program rules are transparent to build trust at every step.
We make sure that program rules are transparent to build trust at every step.
Special thanks to the team: Carina, James, Nick and Tom.
agnieszka.monika.sowinska@gmail.com
agnieszka.monika.sowinska@gmail.com
agnieszka.monika.sowinska@gmail.com
agnieszka.monika.sowinska@gmail.com