2022
Klim
AgriTech & Sustainability
DIY commuity
DIY commuity
DIY commuity
2019
Bosch
Retail
Context
Challange
Role
Imagine the freedom of exploring opportunities within the DIY world with no limits. That's what this story is all about. Bosch took a leap into true innovation, eager to discover what their DIY enthusiasts really craved. They wanted to strengthen their bond with customers and be there every step of the way in their DIY escapades. This is how we helped them shape that vision.
Context
Challange
Role
Imagine the freedom of exploring opportunities within the DIY world with no limits. That's what this story is all about. Bosch took a leap into true innovation, eager to discover what their DIY enthusiasts really craved. They wanted to strengthen their bond with customers and be there every step of the way in their DIY escapades. This is how we helped them shape that vision.
Context
Challange
Role
Imagine the freedom of exploring opportunities within the DIY world with no limits. That's what this story is all about. Bosch took a leap into true innovation, eager to discover what their DIY enthusiasts really craved. They wanted to strengthen their bond with customers and be there every step of the way in their DIY escapades. This is how we helped them shape that vision.
Context
Challange
Role
Imagine the freedom of exploring opportunities within the DIY world with no limits. That's what this story is all about. Bosch took a leap into true innovation, eager to discover what their DIY enthusiasts really craved. They wanted to strengthen their bond with customers and be there every step of the way in their DIY escapades. This is how we helped them shape that vision.
Solution
Solution
We crafted a long-term vision for an ecosystem aimed at supporting DIYers through the most challenging phases: planning, sourcing, and assistance. This vision included 3 key services: a marketplace for buying or selling DIY products, a service to buy DIY projects box kits and an online community for hiring DIY services and exchanging knowledge. Focusing on addressing the most critical pain points and the most feasible to launch in the short term, we prioritized the "Built to Build" service—an online platform offering users access to DIY projects along with different box kits containing all necessary materials, Bosch tools, and online support. This ensures users have everything they need to complete their projects. We provided Bosch with the complete design, validation, and business feasibility assessment to take the next steps into bringing it to life.
We crafted a long-term vision for an ecosystem aimed at supporting DIYers through the most challenging phases: planning, sourcing, and assistance. This vision included 3 key services: a marketplace for buying or selling DIY products, a service to buy DIY projects box kits and an online community for hiring DIY services and exchanging knowledge. Focusing on addressing the most critical pain points and the most feasible to launch in the short term, we prioritized the "Built to Build" service—an online platform offering users access to DIY projects along with different box kits containing all necessary materials, Bosch tools, and online support. This ensures users have everything they need to complete their projects. We provided Bosch with the complete design, validation, and business feasibility assessment to take the next steps into bringing it to life.
3
3
3
tested business opportunities
tested business opportunities
tested business opportunities
1
1
1
defined and envisioned concept
defined and envisioned concept
defined and envisioned concept
70%
70%
70%
of people eager to become product's early adopters
of people eager to become product's early adopters
of people eager to become product's early adopters
Experiance principles
Human
Human
Human
Build emotional connection between Bosch and customers.
Build emotional connection between Bosch and customers.
Build emotional connection between Bosch and customers.
Expand
Expand
Expand
From a single touchpoint to a connected ecosystem.
From a single touchpoint to a connected ecosystem.
From a single touchpoint to a connected ecosystem.
Simlified
Simlified
Simlified
Reduce information overload for DIY projects.
Reduce information overload for DIY projects.
Reduce information overload for DIY projects.
Process
Research
After first user interviews we created personas and collected information about DIY process. This helped us to define customer journey and identify the main pain points. Together with Bosch we prioritised opportunity areas and started ideation phase.
Ideation
We worked in the weekly discovery cycles. Each week we build concept prototype and conducted a qualitative and quantitive testing to validate new ideas.
We started each week with knowledge sharing and used our learnings to kick off next ideation cycle.
Refined Opportunities
In week 3 we iterated on the concept from the previous week and uncovered a new promising concept. So we ended up with 3 viable services, which highly relieved users biggest pain points across multiple phases of the customer journey.
Defining ecosystem
We came to the vision of fostering a long lasting relationship between Bosch and its customers across the entire user journey, rather than just at one point. After narrowing down to three opportunity areas, we had a workshop to outline the core services of the new Bosch DIY ecosystem.
Defining MVP
We have built a high fidelity prototype
to share our vision for the new Bosch service Built to Build.
To verify the final concept we re-run qualitative (4 people) and quantitative (300 people) tests and we learned that over 70% of people were eager to become product’s early adopters.
“Every DIY project requires at least three trips to the hardware store.”
Research
After first user interviews we created personas and collected information about DIY process. This helped us to define customer journey and identify the main pain points. Together with Bosch we prioritised opportunity areas and started ideation phase.
Ideation
We worked in the weekly discovery cycles. Each week we build concept prototype and conducted a qualitative and quantitive testing to validate new ideas.
We started each week with knowledge sharing and used our learnings to kick off next ideation cycle.
Refined Opportunities
In week 3 we iterated on the concept from the previous week and uncovered a new promising concept. So we ended up with 3 viable services, which highly relieved users biggest pain points across multiple phases of the customer journey.
Defining ecosystem
We came to the vision of fostering a long lasting relationship between Bosch and its customers across the entire user journey, rather than just at one point. After narrowing down to three opportunity areas, we had a workshop to outline the core services of the new Bosch DIY ecosystem.
Defining MVP
We have built a high fidelity prototype
to share our vision for the new Bosch service Built to Build.
To verify the final concept we re-run qualitative (4 people) and quantitative (300 people) tests and we learned that over 70% of people were eager to become product’s early adopters.
“Every DIY project requires at least three trips to the hardware store.”
Research
Ideation
Refined Opportunities
Defining ecosystem
Defining MVP
After first user interviews we created personas and collected information about DIY process. This helped us to define customer journey and identify the main pain points. Together with Bosch we prioritised opportunity areas and started ideation phase.
“Every DIY project requires at least three trips to the hardware store.”
Research
Ideation
Refined Opportunities
Defining ecosystem
Defining MVP
After first user interviews we created personas and collected information about DIY process. This helped us to define customer journey and identify the main pain points. Together with Bosch we prioritised opportunity areas and started ideation phase.
“Every DIY project requires at least three trips to the hardware store.”
Special thanks to the team: Diana, Mike and Bosch team <3.
agnieszka.monika.sowinska@gmail.com
agnieszka.monika.sowinska@gmail.com
agnieszka.monika.sowinska@gmail.com
agnieszka.monika.sowinska@gmail.com